![]() ![]() ![]() Experiment with different color palettes to create one that fits your brand, but make sure not to use more than 2 (max 3) colors. Consider which color combinations work best for your brand. Red is a powerful emotional color that can symbolize love, passion, energy, and lust. Note that you can always use your store name’s initials if your full name is too long.Īs mentioned above, color is important because it can help establish your brand identity better and add versatility to your overall logo design.įor example, blue is calming and linked to intelligence. Keeping your text short and sweet will ensure your logo is readable. Try to avoid using too much text as Etsy scales down logos. The serifs (the “feet”) on each letter create a sophisticated look. For a more professional vibe, choose a serif font. The typography you choose says more about your store than you may think, and there are hundreds of fonts for logos that can help you send a message to your audience.įor example, a cursive font can represent a creative store with hand-crafted items, whereas a sans serif font symbolizes modernity and a laid-back approach. There are 3 main elements you can use to create your Etsy logo and set it apart from others: Of course, if you’re targeting college students or outdoor hiker types, you’ll need a different approach-but you still should outline their persona in order to pin down what that approach is. Now, as you’re creating your store logo (and writing product descriptions, uploading images of your products, etc.), you can picture Diana and help to ensure that your logo will appeal to her. – She’s looking to buy luxury-looking jewelry at affordable prices Instead of trying to target the general population, we want to make it personal, which allows you to imagine you’re speaking directly to your customers. ![]() Here’s an example of a customer persona for a jewelry shop. And, the last point should be your customer’s reason for visiting your Etsy store. If you already have an idea of who your customers are, write down some of their basic demographics and characteristics, such as age, gender, likes/dislikes, and general location. To find out who your target audience is, you need to create a simple customer persona that you can use as a guide. The very first question you need to ask yourself is who are you selling to? Your store logo needs to be visually appealing, but it also needs to engage your target audience, while simultaneously showcasing your brand’s personality. ![]()
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